Digital Marketing Basics Practice Test
Twenty-five original questions covering the ground an entry-level digital marketing certification covers: audience and targeting, search engine optimization, content marketing, email, paid advertising, the metrics that measure all of it, and choosing between social platforms. Instant scoring, a breakdown by topic, and an explanation for every answer.
For information and self-assessment only, to help you prepare. Always refer to the official certifying body's own materials and content outline as the source of record.
Official body: Google ↗ — publisher of the Google Ads and Analytics certifications; Meta and HubSpot publish widely recognised alternatives
What it covers
25 questions across 7 topics, scored by topic so you can see where the gaps are rather than just how many you missed:
- Audience and targeting
- Search engine optimization
- Content marketing
- Email marketing
- Paid advertising
- Analytics and metrics
- Social platforms
Ready when you are
25 questions, about 25 minutes. Nothing is sent anywhere — the whole thing runs in your browser, and no account is needed.
Frequently asked questions
Is this the Google or Meta certification exam?
No. Every question is original and written to cover the subject areas an entry-level digital marketing certification covers. Platform certifications also change their interfaces frequently, so the durable material is the concept underneath: what a metric measures, why segmentation works, what search intent means. That is what this test asks about.
What score tells me I have the fundamentals?
Seventy percent is the threshold used here. Digital marketing is unusually wide, so an uneven result is common and is worth reading carefully: someone strong on content and weak on analytics will struggle in a role where every decision is justified with numbers. The breakdown by topic points at which gap to close first.
How should I fit this into studying?
It takes about twenty-five minutes. Use it as a diagnostic first rather than a final check, because knowing which of the seven areas is weakest is worth more than a score. Come back to it a week or two later; the gap between attempts is what turns recognition into recall you can rely on.
Which part of digital marketing should a beginner learn first?
Analytics, unless you have a reason to choose otherwise. Every other area is judged by numbers, and someone who can read a conversion rate and question an attribution model will evaluate their own SEO and ad work honestly. Learning a channel first tends to produce activity that nobody can tell is working.